Company
CJ CheilJedang
WatchFood and bio group of the CJ chaebol. Bibigo brand; Korea's largest food exporter; processed food plants in the United States, Vietnam and Europe.
Standing view
The desk's standing view: CJ CheilJedang is the company that decides whether K-food in Europe becomes a mainstream grocery category or stays a specialist one. Its European manufacturing footprint removes the shelf-life and tariff constraints that kept Korean frozen and chilled products out of the big chains.
For Iberian distributors the terms on offer are better now than they will be once the volume is proven. For Spanish food producers, CJ is also a potential buyer of ingredients and a route into Korea's retail.
On the desk
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